Our focus has been to create value-added content for visitors even on sale-oriented pages like catalogue or products: Neha Agarwal, IGP.com

neha agarwal igp

Neha Agarwal have been doing SEO and digital marketing for over 8 years and currenly works as AVP – Marketing at IGP.com About yourself and how you started your career I completed engineering in 2009 from a private college in Dehradun. This was also the year of huge recession in IT industry. Though I got on-campus placement but didn’t get a joining date immediately after college. While I was waiting for appointment letter in my hometown, I came across a job opening in local newspaper ad. A small company there…

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The most WOW and differentiated CX by helping consumers discover fashion through content, and delighting them is our aspiration: Prashant Gupta, CEO, abof

Its truly exciting to learn from a professional who has worked closely with Mr. Kumar Mangalam Birla. I am honoured to feature Mr.Prashant Gupta, President & CEO, abof – eCommerce venture of Aditya Birla Group. What made you lead Aditya Birla’s eCommerce venture, Abof.com and hows the journey so far? I have often chosen new and unknown areas for my professional progression. I feel that keeps me juiced up and helps me grow/develop. Hence the choice to lead a completely greenfield new venture. The journey has been exciting, exhilarating and fulfilling.…

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